Zukunftspakt Apotheke

The digital transformation presents significant challenges for traditional pharmacies. To address these challenges, the Zukunftspakt Apotheke (Pharmacy Future Pact) was launched in 2018, an initiative by NOWEDA Apothekergenossenschaft eG and Hubert Burda Media. Its goal is to strengthen local pharmacies through digital solutions and ensure their competitiveness.

Local pharmacies faced the following issues:

Growing competition from online mail-order pharmacies: Customers increasingly prefer the convenience of purchasing medications online.

Changing customer behavior: Expectations have shifted due to the availability of digital services and offerings.

Need for digital transformation: To remain competitive, pharmacies must offer digital services.

SBE supports the Zukunftspakt Apotheke as a strategic partner in preparing local pharmacies for the digital future. With innovative solutions such as the integration of e-prescriptions and tailored digital tools, we optimize workflows and enhance customer loyalty. Our work bridges tradition with modern technology, reinforcing pharmacies as indispensable partners in the healthcare system.